About me
With a BFA in Communication Design, with an emphasis on Art Direction from Pratt Institute, I'm dedicated to creating impactful brand identities and comprehensive design systems. Whether it's rebranding fintech startups or refreshing productivity applications, I bring creativity and strategy to every project.
Brand refresh at Ampla
Ampla Technologies offers a tech-enabled financial platform for CPG brands, providing growth capital solutions, modern banking services, and data analytics. At Ampla, I successfully led a rebranding initiative, aligning the visual identity with their evolving vision and product suite. I developed a new design system and updated brand guidelines, significantly boosting content creation efficiency.
Context is king
Research
Strong projects are built on solid research; design doesn't exist in isolation.
Analyisis
Identify patterns, trends, and concepts to inform strategic visual direction.
Production
Transform data to design with systems, intuitive components, and graphics.
All in one
Sharp software skills
A Swiss army knife stacked with software expertise, spanning the Adobe Suite, Figma, Shopify, and more.
Even sharper design skills
Develop brands, animate graphics, layout websites, edit videos, and more.
Full-time designer, part-time marketer
Seamlessly bridging creative thinking with strategic communication.
Systemized designs for EOD requests
Meet deadlines with user-friendly asset libraries & templates.