someone is using Ampla's Bill Pay product on a laptop computer on a wooden table

Ampla

Establishing a cohesive brand identity and design system
Role
Brand designer
Responsibilities
Graphic design
Web design
Year
2020–2024

Problems

Ampla underwent a rebrand, changing its name, logo, and color palette without a cohesive system. The challenge was to establish clear guidelines for a unified brand identity while increasing content output.

Brief

Develop a scalable and dynamic identity system reflecting the fintech industry, ensuring seamless evolution alongside the product team's designs and marketing efforts that anyone understand and can use.
Ampla corporate card being passed from customer to merchant

Solutions & results

Crafted a scalable identity system for websites, social media, and email marketing in Figma. Additionally, I created device mockups and templates in Photoshop, along with intuitive templates in G-Suite, Hubspot, and Beepro speeding all content creation across all teams by over 50%.
a close up of a laptop with a screen displaying Ampla's banking product
Reconciliation Account feature within Ampla’s banking product.
someone is paying with an Ampla Corporate credit card from a person at a counter
Ampla’s Corporate Card.
Ampla banking webpage displayed on a laptop on a desk with a plant and a book on it
Ampla’s Banking product landing page.
Paying with the Ampla visa business debit card in apple wallet
Ampla’s digital Business Debit Card.
Ampla series A announcement animation
Ampla’s Series A announcement animation.
laptop computer sitting on a glass table with Ampla's Events Newsletter email open in Gmail
Ampla’s email newsletter event invitation.
someone holding a phone with Ampla’s State of Emerging Brand Report Instagram post
Ampla’s State of Emerging Brand Report Instagram cover image.
someone is holding a cell phone with an Ampla Instgram ad on it
Paid social media ad on Instagram.
Ampla customer testimonial Instagram carousel animation on a cell phone
Ampla’s customer testimonial carousel post on Instagram.
three smartphones with different social media posts on them sitting on a table
Ampla’s LinkedIn and Instagram Reels post.
someone holding five sales postcards displaying Ampla's benefits in their hand on a blue background
Ampla’s conference postcards.
a close up of Ampla business cards
Ampla business cards.
Ampla one pager printout on a wooden table with a plant
Ampla’s “Us vs Them” one-pager.
a close up of a tablet with a screen displaying Ampla's Growth Line of Credit product
Ampla’s Growth Line of Credit product mockup.