Unmute clothing tag on a yellow cloth

Unmute

Establish an inclusive brand identity that prioritizes underrepresented audiences.
Role
Brand design
Graphic design

Problems

As people age, their eyesight often worsens, making small text and certain colors hard to see, adding strain to their daily lives. Additionally, popular minimalist designs with tiny text and neutral colors have become common, making things even more challenging.

Requirements

Develop a brand identity that appeals to a general customer base with a focus on including audiences who are often overlooked in design.
there is a woman holding 2 Unmute paper shopping bags

Solutions & results

Unmute is a brick-and-mortar store offering a unique shopping experience with bold colors, large text, and clear signage.

Unmute’s goal is to make shopping easy for everyone, ensuring that all customers can shop comfortably and confidently.
Recognizing the importance of older shoppers’ spending power, Unmute ensures they feel included, especially as high fashion continues to span generations.
there is a sign that says black friday deals outside of the store
a close up of a purple shirt with a price tag attached to it
three black Friday sale window signs hanging over a clothing rack
Unmute clothing rack signage for black Friday on a lot of shirts hanging on a rack in a store
Unmute clothing tag on a desk
Unmute clothing tag on a yellow cloth
there is a woman holding 2 Unmute paper shopping bags
Unmute sign that says check out line starts here in large text