Unmute
Establish an inclusive brand identity that prioritizes underrepresented audiences.
Role
Brand design
Graphic design
Graphic design
Problems
As people age, their eyesight often worsens, making small text and certain colors hard to see, adding strain to their daily lives. Additionally, popular minimalist designs with tiny text and neutral colors have become common, making things even more challenging.
Requirements
Develop a brand identity that appeals to a general customer base with a focus on including audiences who are often overlooked in design.
Solutions & results
Unmute is a brick-and-mortar store offering a unique shopping experience with bold colors, large text, and clear signage.
Unmute’s goal is to make shopping easy for everyone, ensuring that all customers can shop comfortably and confidently.
Recognizing the importance of older shoppers’ spending power, Unmute ensures they feel included, especially as high fashion continues to span generations.
Unmute’s goal is to make shopping easy for everyone, ensuring that all customers can shop comfortably and confidently.
Recognizing the importance of older shoppers’ spending power, Unmute ensures they feel included, especially as high fashion continues to span generations.
