many different types of trash painted white

Oscar

Establishing a cohesive brand identity and design system
Role
Brand Designer
Responsibilities
Branding
Graphic Design
User Interface
Motion Graphics

Problems

Millennials and Gen-Z exhibited a lack of understanding about recycling requirements and restrictions despite being environmentally conscious. The challenge was involving the target market, cultivating their interest, and encouraging them to not only educate themselves but also share knowledge with peers.

Requirements

Establish a fictional brand with an online/physical presence, purpose, mission, values, visual identity, and brand guidelines.
Oscar animated loading logo

Solutions & results

Oscar is a mobile application offering educational resources, a garbage pickup calendar, and an emissions tracker. It is focused on community outreach to foster recycling awareness at its No Time To Waste events.
Oscar’s digital subway ad.
Oscar’s educational Instagram feed with two iphones that are sitting side by side
Oscar’s educational Instagram feed, check it out!
someone holding a phone with a screen showing the Oscar app dashboard
Oscar’s Dashboard allows you to discover what, when, and how to recycle selected items.
someone tapping a phone with a screen showing the Oscar app Schedule
Oscar’s Schedule shows you all upcoming trash and recycling pick-up days in your location.
someone holding a phone with a screen showing the Oscar app Resources
Oscar’s Resources provides educational information for sustainable living.
someone holding a phone with a screen showing the Oscar app Tracker
Oscar’s Tracker allows you to view your progress in reducing your carbon footprint through proper recycling.
Oscar’s staircase subway ad.
Oscar recycling guide pamphlet cover and open inner bi-fold
These pamphlets are handed out at the “No Time to Waste” events providing participants with a recycling guide pamphlet.
Oscar brand community drop off van with a colorful design on the side
This van is parked outside of Oscar’s “No Time to Waste” bringing uncommon recycling programs to communities such as clothing and plastic drop-offs.
Oscar recycling guide on an unfolded newspaper print
This full-spread newspaper ad provides readers with a recycling guide foldout.