Three Dailies advertising boards on the sidewalk

Dailies

Establishing a cohesive brand identity and design system
Role
Brand design
Graphic design
User interface

Problems

As of 2019, existing productivity tools lacked a comprehensive solution for collaboration among large teams, classmates, and freelancers. The challenge: create an "everything app" with a sleek minimal design.

Requirements

Establish a fictional brand with an online/physical presence, purpose, mission, values, visual identity, and brand guidelines.
Dailies wavy subway ad detail

Solutions & results

Dailies "produces productivity," empowers Doers with robust to-do lists, integrated calendars, team connections, time management features, and engaging lectures and events. It's a seamless solution for efficient organization in large teams or independent freelancers.
Dailies subway station poster ad
Dailies’ OOH subway print ad.
Lady is holding a phone with an animated dailies loading logo
a close up of a cell phone with Dailies App Schedule on the screen
Dailies’ Schedule page shows your calendar events, ToDos, and reminders all in one place.
a close up of a cell phone with Dailies App checklist on the screen
Dailies’ ToDo allows users to quickly add, complete, and view their upcoming tasks.
a close up of a cell phone with Dailies App Tracker on the screen
Dailies’ Team page with integrated Google Drive gives teams the power to seamlessly collaborate.
a close up of a cell phone with Dailies App Tracker on the screen
Dailies’ Tracker allows users to clock in and export timesheets to send directly to clients.
Dailies ad on the screen on the side of bus top
Dailies’ OOH bus stop ad.
Three advertisement on a brick wall with a blue background
Dailies’ OOH ad poster trio.