Brand designer, graphic designer
Millennials and Gen-Z exhibited a lack of understanding about recycling requirements and restrictions despite being environmentally conscious. The challenge was involving the target market, cultivating their interest, and encouraging them to not only educate themselves but also share knowledge with peers.
Establish a fictional brand with an online/physical presence, purpose, mission, values, visual identity, and brand guidelines.
Oscar a mobile application offering educational resources, a garbage pickup calendar, and an emissions tracker. It is focused on community outreach to foster recycling awareness.
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