All projects

Oscar

Develop a fictional company with a comprehensive brand identity and design system

Project roles

Brand designer, graphic designer

Problems

Millennials and Gen-Z exhibited a lack of understanding about recycling requirements and restrictions despite being environmentally conscious. The challenge was involving the target market, cultivating their interest, and encouraging them to not only educate themselves but also share knowledge with peers.

Requirements

Establish a fictional brand with an online/physical presence, purpose, mission, values, visual identity, and brand guidelines.

Solutions & results

Oscar a mobile application offering educational resources, a garbage pickup calendar, and an emissions tracker. It is focused on community outreach to foster recycling awareness.

Oscar bifold pamphlet recycling guide unfoldedOscar newspaper recycling guide unfolded

Dashboard

 Oscar App Dashboard

Schedule

 Oscar app Schedule

Resources

Oscar app Resources

Schedule

Oscar app Tracker
Oscar animated logo
Oscar toy and clothing drive branded van.

I appreciate you

Thank you for looking through my work