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Ampla

Establishing a cohesive brand identity and design system

Project roles

Brand designer, graphic designer

Problems

Ampla underwent a rebrand, changing its name, logo, and color palette without a cohesive system. The challenge was to establish clear guidelines for a unified brand identity while increasing content output.

Requirements

Develop a scalable and dynamic identity system reflecting the fintech industry, ensuring seamless evolution alongside the product team's designs and marketing efforts that anyone understand and can use.

Solutions & results

Crafted a scalable identity system for websites, social media, and email marketing in Figma. Additionally, I created device mockups and templates in Photoshop, along with intuitive templates in G-Suite, Hubspot, and Beepro speeding all content creation across all teams by over 50%.

Ampla- hand passing off credit card mockup
Ampla instagram carousel post
Ampla website product page
Ampla series A announcement motion graphic
Ampla social media collection
Ampla tap to pay mockup
Ampla product dashboard tablet mockup

I appreciate you

Thank you for looking through my work