Alongside my branding campaigns I had opportunities to play, experiment, entertain, and develop new multimedia ideas through exploration.
Old to Neue
Old To Neue is a specimen book that details the relationship between popular brand’s curent* Helvetica Wordmark and their original typeface.
*as of 2017
For this character to ride the subway, they must collect coins to have enough money for a Metrocard.
They must be careful not to lose their money as rockets pass by, goombas hover around, and creepy mascots are scheming you for a quick buck.
Alternate Universe: a livable world where realism is subjective and environmental rules do not apply; everything is plastic.
Nala produces versatile kitchen products that are multi-purpose, space-saving, and sustainably sourced.
This collapsible to-go container has a silicone body, a bamboo lid that doubles as a cutting board, and a pineapple leather strap.
Suffering is Dead
Suffering is Dead (SID) creates the conversation on mental health, bringing taboo subjects into public spaces.
SID introduces discussion and a greater awareness about how to help oneself and how to support each other.
My Beautiful Dark Twisted Tarot Cards
Using Dissect Podcast as a main inspiration and source, I took the many characters and stories within Kanye West's My Beautiful Dark Twisted Fantasy and blended them with the common poses and themes of tarot cards.
Dynamic Identity: Osteyvon
Osteyvon is a company representing truth, health, and sustainability. This dynamic identity follows a set of rules that generate a forever changing logo.
The code identifies temperatures and elevation at 5 randomly generated points on the globe which adjust each pillar of the company.
In an exploration of a map’s function, I draw out my travels from Brooklyn to Midtown-Manhattan using spikes in the audio waveform recorded.
*Some are clickable to hear sounds